Senior Marketer Job at Netflix, Los Angeles, CA

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Job Description

    Los Angeles, California

    Partner Marketing
It's an exciting time to join Netflix as we continue to transform entertainment globally. We bring new stories to over 233 million subscribers in over 190 countries. This requires great Content, a frictionless Choosing experience, and engaging Conversation. As we continue to grow, we’re increasingly focusing on Commerce as well. We’ve recently introduced a new ad-supported plan, offering customers a more affordable price point and offering advertisers a new way to reach engaged audiences.

We are building out an Ads Marketing team to bring to life our Ads positioning and key narratives. The Ads Marketing team will sit within the Netflix Marketing Partnerships function. We are seeking an Ads Marketing creative with an emphasis on design to visually bring to life the ‘Netflix with Ads’ positioning, messaging, and key narratives through creative deliverables that will be used to communicate our Ad Sales offering to brands and advertisers globally.

THE ROLE

Experienced creative professional (10+ years) who can lead end-to-end creative development, design, and creative execution of all sales materials. This role must be able to closely partner with external agencies/vendors, external partners (advertisers) as well as cross-functional teams. While this role requires functioning as a holistic ‘creative director’ (messaging, copy, and design), the preferred candidate will be a hands-on senior designer with a deep track record in visual design and art direction across a variety of mediums including digital, video, and print.

RESPONSIBILITIES

  • Leveraging the Netflix brand design principles, function as a steward and execute the design strategy for the Netflix Ads Marketing team, including visual identity, sales collateral, website design, experiential, and other marketing materials.
  • Adhere to and help evolve & refine visual guidelines and creative standards to ensure the Ads marketing team and sales teams show up consistently and effectively.
  • Manage and mentor external agencies and contracted art directors, copywriters, designers, and video editors, including setting priorities, assigning responsibilities/deliverables, and providing guidance to help them achieve their best work.
  • Collaborate with internal partners across sales, marketing, product, and beyond to shape the strategy, ideation, and creative execution across a wide range of work.
  • Effectively communicate and collaborate with cross-functional teams and stakeholders to ensure that design is aligned with the company's vision and business goals.
  • Interpret and integrate feedback to advance the work while extracting meaningful input from stakeholders.
  • Stay up-to-date with design trends and best practices, translate findings to inform and inspire the work, and provide thought leadership on design-related issues.
  • Develop, implement, and monitor quality standards to ensure that all design work is of the highest quality, and meets the needs of our Ads teams and the business at large.
  • Oversee the development of a wide range of creative assets from initial conception through to execution, including presentations, video and motion assets, print deliverables, and activations/events.
  • Find and develop working relationships with new creative vendors and collaborators, as well as strengthening existing partnerships.
  • Work in close partnership with our Creative Production team to ensure that creative work is completed on time and within budget.
  • Identify and implement process improvements to meet project and team needs.

REQUIREMENTS

  • 10+ years of experience in the design field, with at least 5 years in a leadership role.
  • Strong portfolio of work that demonstrates expertise in graphic design, presentation design, sales collateral, and environmental design
  • Experience developing brand identities and branding/creative guidelines.
  • Experience and understanding in creative sales enablement
  • Excellent leadership and management skills, with the ability to inspire cross-functional and external partners.
  • Strong communication and storytelling capabilities
  • Possess the ability to articulate design concepts and strategies to cross-functional teams and external partners.
  • Strong network of freelance collaborators.
  • Experience working in a fast-paced, deadline-driven environment.
  • Expertise in design software, such as Adobe Creative Suite and Figma.
  • Can flourish in our unique company culture.
  • Bachelor's degree in design or a related field.
At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.

The overall market range for roles in this area of Netflix is typically $130,000 - $445,000

This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.

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