Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Come make an impact on the communities we serve as we help advance health equity on a global scale. Here, you will find talented peers, comprehensive benefits, a culture guided by diversity and inclusion, career growth opportunities and your life’s best work. SM

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Are you passionate about using marketing tools and techniques to create meaningful connections? We're looking for an individual to advance our B2C market engagement capabilities. As a Marketing Specialist , you will be part of a dynamic team the Optum owned pharmacies that drives business growth through thought leadership and lead generation strategies, ultimately supporting our business goals.

Primary Responsibilities:

• Tactically support and execute current marketing campaigns with a focus on data targeting and channel strategies
• Optimize current direct response campaigns (e.g., A/B testing, improved targeting, process documentation)
• Implement thought leadership initiatives through direct response marketing campaigns and programs
• Demonstrate the ability to manage projects from end to end to drive projects on time to completion
• Familiar with the use of segmentation and propensity models to improve targeting and overall campaign results

Demonstrated Skills:

• Tactical experience with direct response campaign execution (will include concepting, targeting analytics, attribution, results)
• Experience in cross-team collaboration
• Experience in fast-paced, complex project management, and an ability to juggle shifting timelines and priorities

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• Bachelor’s degree in marketing-related field OR 4+ years of proven B2C marketing experience
• 3+ years managing campaign data and reporting
• 3+ years of direct marketing experience, preferably in both online and offline channels
• 3+ years of experience using direct marketing tactics and principles including testing strategies, targeting / segmentation principles and analysis

Preferred Qualifications:

• Solid analytical and strategic experience: ability to analyze historical results and understand implications for future programs
• Solid project management experience: ability to juggle multiple initiatives, organize, prioritize, document and keep track of all projects

Soft Skills:

• Highly organized, ability to problem solve and apply critical-thinking skills
• Service approach to stakeholders, team mentality and positive attitude
• Ability to be flexible and work with ambiguity
• Flexible and willing to adapt to shifting priorities
• Excellent verbal, written and interpersonal communications skills
• Innovative thinker capable of operating both in a hands-on/execution capacity (detail-oriented, conscientious) as well as a strategic capacity (asks "why")
• Self-motivated and enthusiastic
• Ability to work effectively with cross-functional teams, manage multiple priorities and deadlines, be detail-oriented and work independently as well as in groups
• Ability to successfully lead cross-functional workgroup meetings, drive and document decisions and push projects to launch

Careers with Optum . Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

California, Colorado, Connecticut, Nevada, New York, Washington or Rhode Island Residents Only: The salary range for California, Colorado, Connecticut, Nevada, Washington or New York City residents is $67,800 to $133,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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