Digital Analyst Job at Saatchi & Saatchi (We Are Saatchi), Chicago, IL

NzdCTUhVZDdYT3dlSVphc0MxY2twZz09

Job Description

Company Description


DSplus is a Saatchi & Saatchi company
. It was created 10 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey. Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas. Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars. DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time. Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work. Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first. If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit. Come join us!


Job Description


The Digital Media Analyst is responsible for leading the collection, analysis, and interpretation of media to track the success of digital advertising initiatives for Toyota clients. The Digital Media Analyst will work closely with the account, media, creative and technology teams to produce recurring performance reports, provide recommendations to optimize future digital advertising performance, provide oversight to media partners, and QA data delivered by partners and publishers.

Responsibilities

  • Design, analyze, and interpret data reports from multiple sources (email, social, search and direct mail), both quantitative and qualitative
  • Work closely with publishers/partners to ensure accuracy in reported numbers and to provide performance and optimization oversight
  • Data cleansing and consolidation to build out, and automate reporting templates within Excel and other BI Tools (Tableau, Domo, etc.)
  • Develop benchmark performance across online channels and work closely with media teams to ensure accurate tagging/measurement
  • Monitor trends and uncover opportunities for analytics, media, and account teams
  • QA and improve tracking processes across different teams: tagging, trafficking, and reporting
  • Technical troubleshooting of reporting/performance glitches
  • Design and implement digital dashboards for internal and external consumption
  • Monitor performance of paid media to ensure spend is fraud free, brand safe, in-geo, and viewable
  • Turn technical findings into digestible story narratives and actionable insights about how campaigns have performed, including preparing client-facing presentations
  • Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis work when required
  • Influence internal and external stakeholders to utilize data driven insights to guide strategic decisions
  • Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics, and competitive activities

Qualifications
  • 4+ years of experience in a quantitative data-driven field
  • Experience in working with cross-functional teams across multiple marketing disciplines
  • Must be able to multi-task and develop ideas in a fast-paced, deadline driven environment
  • Experience with retail and/or automotive strongly preferred
  • Fundamental understanding of attribution analysis, including multi-touch attribution
  • Understanding of data visualization principles and experience building dashboards
  • Strong quantitative and qualitative skills with proven data interpretation abilities
  • Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
  • Analytics, Facebook Ads Reporting, Pinterest Ads Reporting, Sprinklr, etc.)
  • Knowledge of BI/Data visualization tools (Tableau (a must), Domo, etc.)
  • Familiar with web technologies such as HTML and JS a plus
  • Experience or familiarity with SAS, SPSS, R or other advance analytics software packages a plus
  • Self-motivated, well-organized, and assertive, with strong analytical and deductive skills
  • Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents

Additional Information


All your information will be kept confidential according to EEO guidelines.

Compensation Range: $58,500 - $92,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Similar Jobs

Talentrupt

Inventory Control Job at Talentrupt

Job Description This position is a functional role that includes material handling and inventory control tasks to ensure all inventory is maintained accurately, and provided to required areas in a

The Grove La Grange Park

Registered Nurse Job at The Grove La Grange Park

As a Registered Nurse, RN you are the backbone of the Clinical Department. Your work will ensure our residents receive the high standard of care they have grown

Lumen

Lead Data Architect Job at Lumen

In this role you will have ownership of the cloud data architecture and platform for consumer and small business investment decisions.

Ulta Beauty

Stylist Assistant Job at Ulta Beauty

Ever-increasing levels of investment. Building personal and professional rapport with all guests and Ulta Beauty Associates.

Ohio Association of Community Health Centers

HCCN Coordinator Job at Ohio Association of Community Health Centers

The Ohio Association of Community Health Centers (OACHC) is a not-for-profit professional association representing Ohio's Federally Qualified Health Centers (FQHCs, or community health centers).