Overview:
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin.
AARP Innovation Labs is connecting the leading AgeTech startups, most forward-thinking investors, enlightened enterprises and creative testbeds in a collaborative space designed to generate big new ideas and send thriving products into a global economy worth more than $45 trillion.
The Business Development Manager conducts Business Development activities for commercial provider-related opportunities for categories including, but not limited to, Lifestyle, Travel, Technology, Caregiving, Home/Services, Dining, Financial Services, and Health. Also supports the organization’s initiatives and opportunities as required. Represents the organization in the development and creation of new opportunities, securing deals, and developing new business models that enhance brand equity, increase the breadth of appeal of membership, and drive incremental revenue. Leads business development activities including market outreach, lead generation and negotiation. Coordinates a cross-functional team internally to support his/her leadership of activity against targeted accounts.
Responsibilities:
- Develops prospect lists, prospecting strategies and conduct outreach to the marketplace. Develops and manages pipeline of prospect/provider targets.
- Represents the organization in the marketplace in a highly professional manner. Communicates effectively with an executive presence and can clearly articulate the AARP value proposition and quickly adapt to varying and sometimes challenging situations.
- Maintains a deep understanding of assigned industries and relevant players to support the creation of a business development strategy that best aligns with the industry, develop business to business (to consumer) value propositions, and develop an insightful and strategic view of the Voice of the Market that defines how the organization should be positioned and navigate industries.
- Supports and/or leads the creation of market scans and opportunity assessments. Leads and/or supports the development of Concept Documents and Business Cases supporting the new product development process. Leads RFP/RFI process including requirements gathering, market outreach, and final selection with coordination from all relevant stakeholders.
- Leads the negotiation of complex provider, commercial, and strategic relationship agreements. Effectively negotiates the best possible agreements that maximize the organization’s assets and drives revenue and engagement goals.
- Adheres to CRM and Business Development reporting and activity tracking protocol and requirements.
- Leads and/or supports internal collaboration with all necessary functions and resources throughout the organization to create and implement effective business development solutions and programs. Leads positive organizational change in how new business development opportunities are evaluated and executed.
Qualifications:
- Bachelor’s degree required
- 3+ years of account management and/or sales-related experience
- Cold calling/prospecting experience. Familiar with platforms such as LinkedIn Sales Navigator or Zoom Info
- Email campaign management with HubSpot Marketing Campaign or similar tools
- CRM Management experience to include developing reports on acquisition and sales cycle
- Experience with presenting information, pitching ideas, and developing decks in MS PowerPoint
- Able to foster, build, and maintain relationships
- Strong persuasive skills/abilities
Additional Qualifications:
- Regular and reliable job attendance
- Effective verbal and written communication skills
- Exhibit respect and understanding of others to maintain professional relationships
- Independent judgment in evaluation options to make sound decisions
- In office/open office environment with the ability to work effectively surrounded by moderate noise
- Ability to be on feet for extended periods (while attending conferences)
- Travel up to 25% for conference attendance
Flexible Work Arrangement (FWA)
AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.